Alia Varzea Founder of  creativealia.com and CEO of Criativa Ltd UK

Natural hair Youtuber and blogger of life based in the UK of lusoafrican origin. Was never a habitual web surfer until 2012 when confusion about how to care for her natural afro-textured hair forced her to search for more information about it. The overwhelming amount of information and people sharing it served as an inspiration for her to put her own personal mark on the subject.